“Of course we’d never mean to offend anyone and when we put the email out yesterday it came from a good place.” The motivation, is that retail stores are the lifeline of a brand like ours so when they are closed, we need to come up with ways to make up for that lost revenue. People forget how expensive it is to run a Made in USA brand like American Apparel and if we made a mistake here it came from the good place of trying to keep the machine going–for the sake of our employees and stakeholders.”
“With a factory and trucks here in the US we plan on doing the same charitable giving we do in almost every natural disaster,”
- American Apparel issues a statement following backlash over their Storm Sale blast.
The store were not alone though as Saks and Urban Outfitters also advertised sales using Sandy.
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