SFA officers commemorate female fashion icons for Women's History Month - StateHornet.com |
- SFA officers commemorate female fashion icons for Women's History Month - StateHornet.com
- Fashion retailers bet bras with wires and a splash of color will sell this spring - Yahoo Finance
- 'Xinjiang cotton is my love': Patriots on show at China Fashion Week - Reuters
- Fashion in Fordham: Bronx designer brings couture gallery to transit hub – Bronx Times - Bronx Times
- Deist promoted at Renue Salon, Spa & Fashion Boutique - Great Bend Tribune
| SFA officers commemorate female fashion icons for Women's History Month - StateHornet.com Posted: 31 Mar 2021 06:19 PM PDT They thank businesswomen, social media influencers and family members.  Kayla Le'Vias says she is inspired by singer and businesswoman Rihanna and that Rihanna has helped her gain confidence in anything she chooses to wear. Photo courtesy of Kayla Le'Vias.
In honor of Women's History Month, officers of the Student Fashion Association, a non-profit, on-campus organization at Sac State, came together to pay tribute to their female fashion icons. SFA officers, content creator Mesayla Weaver, social media officer Te'a Lynch, parliamentarian Kayla Le'Vias and President Terezah Scott, are a group of fashion-obsessed Sacramento State students, who have been inspired by women in fashion. Together, they shared words of advice to aid others at Sac State with all that they have learned from their idols. Their idols have taught them to explore the world of fashion, find their own unique styles and be confident in whatever they choose to wear, and as a group they advise other students to do the same. Weaver said her sister Tiana Weaver, a business major at Sac State, is her female fashion icon and aided her in her journey with fashion.  "My sister has helped me develop an entirely new wardrobe and I couldn't be happier with it," Weaver said. "Until I collaborated with my sister, I never knew how to create cohesive looks." Weaver said she first became interested in fashion her freshman year. She ventured into the world of fashion with a fifty dollar gift card given to her by her uncle. "For the first two years, I was still in an awkward phase where I picked good pieces, but didn't know how to pair them," explained Weaver. However, she said that when she saw herself about to head out in a bustier, booties and jeggings, she knew she had to seek out her sister's assistance. "The style we were aiming for was very chic, business casual," Tiana Weaver said about aiding her sister. "She had a vision and photo references [which] made it easier."  After she enlisted the help of her sister, Weaver's style became one that can be considered trendy and business woman chic. She said the revamp of her closet has also affected her self-esteem for the better. "Loving the way you look can help you to start everyday with a positive attitude and I wish I had gotten into that habit sooner," Weaver said about her learning experience with fashion. Te'a Lynch said she finds inspiration from internet celebrity De'arra Taylor. "My fashion icon is someone who is up and coming in the new generation, De'arra Taylor's style is very over the top, yet classy and cohesive," Lynch said. "This describes my style as well as my personality."  Lynch said that fashion allows everyone to express themselves and showcase who they really are without you even having to say a word. "There is nothing greater than being able to express yourself without worrying about what others say," Lynch said. "I hope I can inspire as many women as possible to get to that point someday." Scott and Le'Vias both said their female fashion idol is singer and businesswoman Rihanna. "Her style has no limit and she isn't afraid to explore," Scott said. "You won't see Rihanna following the trend, because she is the one setting the trends." Scott said she finds a representation of herself through Rihanna, because they both explore outside of the box and add to their looks with unorthodox accessories, colors, fabrics and patterns. Scott said she believes that everyone should experiment with their looks and stay true to who they truly are.  "It's great to follow trends, but it's even better to be the trendsetter," Scott said. "We all have our own unique style. You just have to find what works for you." Le'Vias said she is inspired by Rihanna because of her confidence in her fashion. "That's what inspires me really," Le'Vias said. "I kind of just wear whatever I want and what I'm comfortable in. I've gained a lot of self-confidence doing that." Le'Vias said she enjoys dressing up for every occasion, even if it's just a quick trip to Walmart in order to feel confident. "My advice to others would be to start by picking out staple pieces from a trend or aesthetic they find interesting," Le'Vias said. "For example, if you enjoy the streetwear vibe, start with some boyfriend jeans and build your way up."  The fashion-obsessed women of the Student Fashion Association credit businesswomen, family and social media influencers for what they have learned in the world of fashion. They share what they have learned with everyone else at Sac State, who might be struggling with fashion themselves. "Fashion is a huge confidence builder," Weaver said. "Once you start taking your appearance seriously, you immediately feel more comfortable with yourself and your identity."  |
| Fashion retailers bet bras with wires and a splash of color will sell this spring - Yahoo Finance Posted: 01 Apr 2021 03:00 AM PDT  By Victoria Waldersee and Richa Naidu LISBON/CHICAGO, April 1 (Reuters) - After a year of nesting in pastel-colored loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewelry to jazz up working-from-home outfits as optimism makes a comeback in spring collections, designers and retailers told Reuters. While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy's Inc reported growing sales of bright, optimistic color, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life. "We're seeing a return to occasion dresses and even bras with wires," Marie Ivanoff-Smith, fashion director at department store Nordstrom, told Reuters. "As it gets warmer and more people go outside, we thought people would really want to showcase optimism and joy with prints and vibrant colors." So far, ditzy floral prints are up 31% in Europe and 16% in the United States from last year, according to Heuritech, a data firm analyzing millions of pictures a day on social media and catwalks. Colors seen in catwalks for spring and summer 2021 collections were vibrant pinks and bold blues - "an energizing source of inspiration to help carry us through," the company said in a February report. While vibrant colors and floral motifs are typical of spring styles, the difference this year is that fashion lines also include nude t-shirts and what Walmart's head of fashion editorial, Alison Hilzer, called "slouchy cardigans." British online fashion retailer ASOS said in an email that it noticed in recent weeks its customers were "into feel-good slogans, brighter colors and floral accessories as the weather has started to improve and they start to get ready for the summer ahead." "While neutral tones are still prevalent, we're excited to inject some much-needed optimism into our wardrobes with bright accents. We're loving yellows and greens for (spring)," an ASOS spokesperson told Reuters in an email. "Bold colors, draping, and light fabrics created a perfect complement to spring with collections from Dior, Loewe, and Dries van Noten," said Lana Todorovich, president and chief merchandising officer at luxury retailer Neiman Marcus. "It's clear that the trend is also about coming out of this, although it's still a lot about comfortable garments," H&M CEO Helena Helmersson told Reuters on Wednesday after the Swedish retailer reported earnings. A 'NERVE-RACKING' PLANNING PROCESS Still, planning has never been harder than this year, as designers used to finishing designs months and sometimes years ahead were forced to adjust collections and marketing in line with the fluctuating circumstances of the coronavirus pandemic. In general, fashion trend forecasting will look two years out, according to consumer product director at fashion trend analysis company Stylus, Emily Gordon-Smith. But amid the uncertainty of the pandemic, the company advised its clients to play it safe with "seasonless" clothing. "We tend to plan six months ahead, which is nerve-racking when you think about it," Nordstrom's Ivanoff-Smith said. "How are you feeling in New York? L.A.? Seattle? We realized we needed to cater to all the scenarios," Ivanoff-Smith said. The Seattle-based department store "eased into the spring season" by starting with casual clothes and then moving into special fashions like jewelry and colorful dresses. Still, convincing consumers spoiled by comfy clothing seven days a week to go back to heels and suits may not be easy, Gordon-Smith said. "Once consumers are embedded in a comfort-based wardrobe, it's a very tough mindset to shift," Gordon-Smith said. "It'll be underpinned by a desire to dress up again, but by our predictions that's not going to happen on a large-scale until 2022." 'GET OUT OF SWEATSUITS' But as the return of spring and progressing vaccination campaigns brought some cheer, Neiman Marcus, Walmart and Macy's said they have already begun to see people starting to tire of cozy and comfy clothes. "We've begun to see many of our iconic designers show looks and pieces that reflect a return to customers attending special occasions," said Neiman Marcus' Todorovich. Brands like The Row, Brunello Cucinelli and Victoria Beckham have embraced "optic whites that symbolize a sense of refresh, rebirth, and a natural reset," she added. "The customer mentality is wanting to get out of sweatsuits and sweatshirt pajamas and put on something that makes them feel pretty and excited to go out," Walmart's Hilzer said. At Macy's, Durand Guion, vice president of the department store's fashion office, said he is even starting to see a return to formal clothes and wedding gowns as states open up. "Weddings can happen again, gatherings can happen again," he said. "I think a lot of that momentum will just sort of continue as vaccinations take place." (Reporting by Richa Naidu in Chicago and Victoria Waldersee in Lisbon; Additional reporting by Anna Ringstrom in Stockholm; Editing by Vanessa O'Connell and Lisa Shumaker)  |
| 'Xinjiang cotton is my love': Patriots on show at China Fashion Week - Reuters Posted: 31 Mar 2021 10:02 PM PDT  BEIJING (Reuters) - Designer Zhou Li took to the stage amid applause following her runway show at China Fashion Week with a prop that has political overtones: a bouquet of cotton plants. "As far as I'm concerned, I think Xinjiang cotton is my sweetheart, my love, which is to say I'm very grateful it has brought me such happiness," Zhou, 56, told Reuters after her show on Tuesday in Beijing. Zhou, chief designer and founder of Chinese fashion brand Sun-Bird, is a patriotic supporter of a boycott targeting several major western apparel brands in China that have expressed concern over alleged rights abuses in Xinjiang province. She said her garments on show on Tuesday, which featured slick minimalist designs with ruffles and ancient Chinese characters, used Xinjiang cotton exclusively. "For our Chinese designs, I'm certainly right to support the Xinjiang people," she said. H&M, Burberry, Adidas and Nike are among those hit by consumer boycotts in China after their comments on alleged human rights abuses in Xinjiang resurfaced on Chinese social media last week. The backlash has put the brands in an awkward position given the importance of the market in China, where news and social media are tightly controlled by the Communist Party-controlled government and patriotic campaigns targeting foreign brands are common. "First of all, as everyone knows, these are false statements (from the brands)", 19-year old fashion model Zhao Yinuo said outside the event. "But of course I can't comment too much on this because it involves political issues." "I have a sense of national pride," she said. The European Union, the United States, Britain and Canada last week imposed sanctions on Chinese officials, accusing them of human rights abuses in Xinjiang. China retaliated with sanctions of its own on lawmakers and academics. Xinjiang produces around 20% of the world's cotton. Some researchers and lawmakers say Xinjiang authorities use coercive labour programmes to meet seasonal cotton picking needs. China strongly denies the claims, and says all labour in Xinjiang is consensual and contract-based. "I can't believe our Chinese Communist Party would ever do such a thing," said a 19-year old student surnamed Li at the fashion event. "Our nation is very united." Reporting by Cate Cadell and Nanlin Fang; Editing by Raju Gopalakrishnan  |
| Fashion in Fordham: Bronx designer brings couture gallery to transit hub – Bronx Times - Bronx Times Posted: 31 Mar 2021 02:00 PM PDT Sign up for our PoliticsNY newsletter for the latest coverage and to stay informed about the 2021 elections in your district and across NYC After a hiatus in 2020, one of the Bronx's youngest and most enthusiastic recognized designers is returning with a bang this coming April. Edwin Reyes, a 22-year-old who hails from Hunts Point will be hosting a couture styled window display called 'The Bronx Gala' at Fordham Plaza, where he will be debuting only finest of his brand, FINEZT.
Opening Monday, April 5, Reyes' collection debuts to the public throughout the month and will become available for on-the-spot purchase on Saturday, May 1 via QR codes.
"I want to use this window display as a way to inspire people when they walk by," Reyes said, adding that the pieces to be displayed are his "most fun and interesting to look at, just like art." "I wanted to put these outfit first on display to have fun and be free after a whole year of being at home all the time," the designer said.
Along with public praise, The Bronx Gala received support from some known organizations as well, such as Materials For Arts. That creative refuse center donated mannequins, stands, and fabrics for Reyes to use, leading to the creation of a sustainable jacket to be premiered.
Meanwhile the space Reyes acquired in "The Bowl" building on the corner of Fordham Road and Third Avenue was donated by ChaShaMa, a non-profit which helps secure public displays for artists. As for those who can not make it to Fordham Plaza this month, Reyes also incorporated an augmented reality component to his gallery so that viewers can see and appreciate his works from the comfort of their own homes via smartphone.
For free tickets to The Bronx Gala, register here.  |
| Deist promoted at Renue Salon, Spa & Fashion Boutique - Great Bend Tribune Posted: 31 Mar 2021 11:49 AM PDT  Kelsey Hofeling Deist is no stranger to downtown Great Bend where she is now filling a new position at Renue Salon, Spa and Fashion Boutique, 1419 Main. A 2018 graduate of Great Bend High School, Deist returned to her hometown last fall and is the new spa and retail coordinator at Renue. "My husband, Alex, and I are so excited to be back with our family and the friends we grew up with," Deist said. "There are many awesome aspects to Great Bend and downtown is one of my favorites. "I helped my dad at Brown's Shoe Fit where he was the manager," she explained. "This created some of my fondest memories. I am so blessed to work just down the street from where those memories were made." After she moved back home from Park City last October, Deist began working at Renue as the front-desk coordinator. Today, in addition to her administrative duties, Deist serves clients with hair and nail services. Deist is a graduate of Hays Academy of Hair Design where she earned her cosmetology license and "received business training in the basics of how to operate a salon. This education will be invaluable to me at Renue." Since graduation, Deist worked at salons in Great Bend and Newton. She was trained by a National Paul Mitchell Educator who worked at the Newton salon. "I gained business experience, while expanding my knowledge of hair color and technical skills," she noted. "I love using these skills to help people realize their beauty, allowing them to feel confident in who they are." Deist's parents are Scott and Karen Reddig and Bruce and Amy Hofeling. Allene Owen, who served as Renue's manager since it opened in 2008, said "when Kelsey came here, I knew she was the right person for the new position. She is sharp, catches on quickly and is great with our clients. And she even knows computers. Kelsey is a Godsend for Renue." Owen, who has 52 years of experience, is not retiring; she is staying on as cosmetology consultant and serving clients. "I am just stepping back a little. I continue to see my long-time salon clients and welcome newcomers. But I will have more time for golf and maybe some travel." A Barton County native, Owen is grateful to MyTown, a local organization that supports new businesses. "They helped Renue and other ventures get up and running. MyTown has been and continues to be great for Great Bend." Sheryl Cheely, MyTown board member, said Owen "deserves to slow down a little and make more time for herself. We are thankful she is still taking care of clients, serving as a consultant and mentoring her colleagues." Cheely also is impressed with Deist's "maturity and her ideas for the business. Kelsey is a quick study and knows what she is talking about. She is doing a great job and is good with clients." Products/services Renue products and services include: all hair-care treatments, along with coloring, permanents and hair extensions; face creams; lotions; facials; manicures and pedicures; nail polishes; body wraps; hot-stone and deep-tissue massages; two tanning beds; waxing; and infra-red sauna for muscle relaxation and toxin release. The fashion boutique offers a clothing selection for women of all ages. "Many of our pieces can be styled to fit most people's fashion sense," Deist said. "It is fun to help women see three different ways they can style a shirt or pair of jeans."  |
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